Kenya hosted the COMESA Summit from 11 th – 23 rd May 2007, in Nairobi . This was a Meeting of the COMESA Policy Organs hosted by the Kenya Government in collaboration with the COMESA Secretariat and the Private Sector through the Kenya Association of manufacturers (KAM). KAM then hired Marketing Strategies & Solutions (MSS) to develop a strategy for promoting, marketing and managing the Business Forum and the Heads of State Luncheon.


    The Business Forum Background

    •  Theme of business forum: “ Deepening Value Addition in Comesa ”.

    •  Theme of summit: “Regional Economic Integration for Value Addition & Diversification”.

    •  Discussions: common interest on strengthening, deepening and expansion of trade and investment in the COMESA region.

    •  Topics: COMESA Customs Union, deepening of the Free Trade Area (FTA), expansion of intra and extra-COMESA trade and trade facilitation, financial instruments for investment and growth, infrastructure development, and trade in services including ICTs and the financial sector.

    •  Opportunities:

    •  Population of over 385 million.

    •  An approximate annual import/export bill of around US$63 billion within COMESA = major market place for both internal and external trading.

    •  Summit presents great opportunity for Kenya to showcase itself as the dominant economy in the region. 

    An email from David Ngarama sent on Thu 5/24/2007 9:15 AM


    Dear All

    On behalf of the Ministry of Trade and Industry, the COMESA Desk and on my own behalf I wish to take this early opportunity to express our sincere appreciation to you all for your support, dedication and devotion during the just concluded COMESA meetings as well as the exhibition, which started on 11th May and whose climax was the Summit of Authority of Heads of State and Government held on 22nd and 23rd May.

    We at the COMESA Desk cannot find better words to say how proud we are to be associated with you. The professional manner with which all the events were handled saw us successfully host the COMESA Meetings and events. The PS has already received commendation from State House and our HOS was moved by the professionalism with which Kenya hosted the meetings and exhibitions. We have set new standards for COMESA meetings and exhibitions and we should all be proud of it. We even redefined the role of Event organizers and Managers in COMESA forums and activities and we are happy that all of us, as a team proved a point to everyone.

    We again want to say a BIG ASANTE SANA and we look forward to partnering with you in other assignments. You have all done Kenya proud!!

    Asante sana and God abundantly bless you.

    David Ngarama
    For PS Office and COMESA Desk

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